E-Commerce & DTC

Alibaba’s Tmall Luxury Pavilion enhances metaverse experience

2022-09-20T13:40:00

alibaba

Tmall Luxury Pavilion, the Alibaba luxury shopping platform, introduced a so-called Meta Pass and hosted an augmented reality fashion show in Shanghai. As Alibaba reported, Luxury executives tried on AR glasses, held a virtual item (such as a digital luxury bag), and placed it in a gift box. When they ...

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