SGI Europe Executive Edition: Vol 36 - 4+5

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Asics President in interview: ‘Our sales will lift 50% by 2030’ | Sport 2000 reports steady growth despite market challenges in 2024 | Adidas to streamline business, cut HQ positions | Puma SE reports flat FY24 operating profit despite sales growth | VF Corp. transition for Vans’ business moving forward | Preliminary 2024 report from Adidas shows double-digit growth to €23.7bn | Retailer Sneakersnstuff – from €100m in turnover to bankruptcy | Adidas to replace Puma in new track and field partnership | Authentic has chosen Reebok golf apparel’s manufacturer | 12% stake in Golden Goose for Alibaba co-founder | Sports sales in Sweden declined 2.9% in total 2024 | J.Lindeberg partners with ambassador with 1.9m followers | Intersport Sweden becomes shareholder in Outdoorgruppen | Trump’s many executive orders – and some potential effects | What about AI, CBDCs and NATO? More on Trump’s early days | Provisions of the EU’s AI Act to hit in February | Puma recognized as Top Employer for sixth time | Brazilian shoemakers hope Trump will help boost their sales to the US | Deloitte releases new edition of its Football Money League report | Tobias Gröber leaves ISPO and Messe München after 28 years | More evidence of pickleball’s rise outside the US | Glasgow 2026 unveils executive team for the 23rd Commonwealth Games

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