Fjällräven’S Outdoor Pants Are A Success

2007-08-28T00:00:00

Fjällräven, the Swedish outdoor brand owned by Fenix Outdoor, has begun to roll out special presentation corners for its trousers. The new display units, which yielded whopping results at a try-out in Sweden last year, generated sales of more than €40,000 per square meter at Naturkompaniet, the outdoor chain belonging ...

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