Hummel unveils “toned down” Denmark kits for Qatar World Cup

logo-HUMMEL

Hummel has unveiled Denmark’s official kits for the 2022 FIFA World Cup in Qatar. All the details for Denmark’s new jerseys were toned down, including Hummel’s logo and chevrons, as a “protest against Qatar and its human rights record,” the Danish brand said via Social Media. The danish team will ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.