In an effort to reach elusive, young, media-savvy consumers, Timberland...

2009-09-30T00:00:00

In an effort to reach elusive, young, media-savvy consumers, Timberland is rolling out an integrated global marketing campaign to support its autumn 2009 footwear collections. Select campaign elements launch this month in the U.S., Italy and the U.K. On the media front, the company is introducing “Expedition Timberland,” a mobile ...

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