Intersport Wants To Bring ‘Sport To The People’ With New Products And Stores

2009-10-16T00:00:00

Intersport has decided to restructure its private-label offerings and the layout of its stores as part of a new integrated product, marketing and merchandising strategy based on an enhanced brand image and a new philosophy of bringing “sport to the people.” The idea is to project a more universal, active, ...

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