JD Sports’ storefront in Oxford Street becomes an AR arcade game

2022-12-12T06:59:00

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JD Sports has transformed the facia of its flagship store in London’s Oxford Street into a free interactive claw grabber game using augmented reality (AR). The sporting goods retailer has launched the experience in partnership with Snap Inc., the tech company behind Snapchat. In order to play, shoppers scan the ...

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