Omnichannel Leadership Report
When COVID-19 hit in the first quarter of 2020, every area of the retail industry was disrupted - from consumer behavior, to supply chains, to stores, to logistics. It’s hard to pinpoint another time in which these functions either pivoted or came to a screeching halt all at once.
The Omnichannel Leadership Report is an assessment of nearly 200 luxury, premium, and lifestyle brands. In this pandemic edition, we looked for the availability of 14 core omnichannel capabilities. With a lens on seamlessness and safe shopping, the data suggest the entire industry requires more agility.
Key take-aways:
• How the pandemic has affected the pace of omnichannel adoption
• Assess whether brands’ solutions truly integrate online and offline retail
• Examine how brands are adapting to accommodate the new shopper
