Marchon Eyewear has bought Dragon Alliance, an American brand of...

Marchon Eyewear has bought Dragon Alliance, an American brand of goggles and eyewear for action sports. The acquisition of the 19-year-old company expands Marchon's presence in the action sports market with products for surfing, snowboarding and dirt biking. Will Howard, Dragon's founder and chief executive, will continue to lead the ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.