Nike is venturing into virtual athletics in its sports marketing...

2018-10-31T00:00:00

Nike is venturing into virtual athletics in its sports marketing strategy, having just signed Jian “Uzi” Zihao to its first e-sports endorsement deal. The move comes just as Michael Jordan is becoming a shareholder in Axiomatic, which controls the Team Liquid, rated as the third-largest player in professional e-sports. Zihao ...

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