Nike launches shoe recycling program on Alipay

By 2022-10-31T14:02:00

Nike-mobile

Nike Greater China has joined Ant Group’s Green Energy Initiative and launched an official mini-program on Alipay to encourage more Chinese consumers to recycle worn-out shoes. Consumers can search for the “Recycle-A-Shoe” mini-program on the Alipay app and have their old Nike shoes picked up. The shoes are then disassembled ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.