Nike Shuffles Geographical Structure And Gets Help For Specialty Markets

2009-03-23T00:00:00

To reduce management layers and better focus on core business areas, the Nike brand will be reorganized into six new geographical divisions: North America, Western Europe, Eastern/Central Europe, greater China, Japan and emerging markets. There were previously only four geographical areas: the U.S., the rest of the Americas, Europe/Middle East/Africa ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.