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Saucony hires new Global Chief Marketing Officer

By 2024-06-20T07:36:00

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Saucony has named Joy Allen-Altimare as its new Global Chief Marketing Officer, effective immediately. According to the Wolverine Worldwide-owned footwear brand, she will be responsible for developing and executing Saucony’s global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and expansion of the brand’s global ...

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