PGA Tour nears $3 billion deal

PGA DP LIV logos

According to Bloomberg, the PGA Tour is on the verge of finalizing a massive deal with Strategic Sports Group (SSG) that could generate $3 billion for the PGA Tour. The deal has nothing to do with Saudi Arabia’s PIF and is unrelated to LIV or the DP World Tour.

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.