Everlast signs licensing deal in the U.S.

2021-03-19T17:04:00

SportLife Brands of New York will license the Everlast brand name for a line of underwear, sleepwear, baselayers and thermals for distribution in the U.S., starting with the 2021 holiday season. SportLife develops similar products under license for Nautica, Isotoner, Tahari, Sean John, Umbro, Starter, Head and Disney.

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