Reebok's efforts to expand in Europe have become more harmonized...

2015-09-30T00:00:00

Reebok's efforts to expand in Europe have become more harmonized since Chris Froio was appointed to head up the fitness brand's business around Western Europe in February. Based in Herzogenaurach, he reports directly to Gil Steyaert, managing director of the Adidas Group for Western Europe. This regional layer was created ...

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