New Balance changes distributor for Romania and Bulgaria

Startline, the Greek distributor of New Balance, will also be responsible for Romania and Bulgaria from Jan. 1, taking over the role from the brand’s Turkish distributor, NBI Giyim. The company says that Startline has done a good job for the brand by creating a strong omni-channel business, including nine ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.