Russia’s Sportmaster tests a new store format

By Vlad Vorotnikov 2023-12-08T10:16:00

Sportmaster Logo Russian

The largest Russian sporting goods retailer, Sportmaster, plans to launch 250 stores in a mini format in towns with a population of up to 50,000 people. All mini-stores will be established exclusively under franchise agreements, as the company prefers not to waste resources on expansion into Russian provinces. The first ...

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