Sports Direct opens new 5.500-sqm store in Birmingham

1_Sports-Direct_Birmingham3

Source: Fraser Group

Covering four floors on one of Birmingham’s main shopping streets, the new Sports Direct flagship store uses roughly 5.500 square meters of retail space. The chain, part of the Frasers Group, has closed its older two-floor store in Birmingham on April 10, while a second Birmingham store is said to ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.