ASMAS CEO Peter Bruggmann: "The private, independent sports shops are a key feature of the Swiss market"

peter bruggmann ASMAS

Source: ASMAS

Like many others, the Swiss market for sports has had trouble sustaining growth since the pandemic. SGI Europe has gotten hold of Peter Bruggmann, CEO of ASMAS, the Swiss sports retail association, to obtain details on how the Swiss market developed in full-year 2024.

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