Russell and Spalding change tactics in Europe

2013-12-23T00:00:00

While repositioning both brands on a global basis, Fruit of the Loom is switching to a different business model for the distribution in Europe of Russell Athletic and Spalding, which it bought in 2006 along with Brooks Sport. Fruit of the Loom has decided to work with local players for ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.