Sales declined by 7 percent to 140.5 million Swedish kronor...

2012-05-08T00:00:00

Sales declined by 7 percent to 140.5 million Swedish kronor (€15.7m-$20.6m) at Björn Borg, due to cautious purchasing patterns by its clients last autumn. However, the Swedish brand of underwear saw growing sales for the brand including licenses, with an increase in smaller markets, and continuous progress with e-commerce. The ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.