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ArticleIntersport rolls out its football specialist store format, set to launch in up to 20 markets
The 1,200-square-meter store in Athens, Greece, includes an in-game presence partnership with EA Sports FC 25, a Puma Footlab initiative to engage Gen Z, and an indoor football court to test gear.
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PDF NewsletterSGI Europe Executive Edition: Vol 36 - 12+13
Nike’s Q3 result $11.3bn, down 9% – Hill: ‘We’re on the right path’ | Anta Sports’ FY24 operating profit grows nearly 51 percent | It took 131 years – Kirsty Coventry becomes IOC’s first female President | Fila Holdings reports FY24 sales up 3%, rebrands as Misto | How Puma CEO Arne Freundt plans to regain investor confidence | Frasers Group to make second mandatory offer on XXL | Klarna files for IPO in New York | Decathlon Germany to open stores at Galeria locations | Decathlon joins the CDP A-List for its climate efforts | Tariffs and more from the US Treasury’s perspective | Puma replaces Nike as official matchball supplier to Premier League | Adidas and Bundesliga back in official matchball partnership | Havaianas partners with super model, flip-flop market to reach $5.38bn in 2030 | Perfect Moment brings F1-speed to the slopes | Former Nike GM becomes Rip Curl’s new CEO | Foot Locker has a new President | Brash new brand of sports apparel rises in the US | Bundesliga and Infront in collaboration for media rights in nine countries | Zumiez posts Q4 operating profit, but cautious on FY25 view | Xponential Fitness loss widens; restates 2023 financials | Inditex’s sales slow down in the opening weeks of fiscal 2025 | Grupo SBF’s adjusted Ebitda improves by 27% in FY24 | Xtep Intl. realigns strategy, raises FY operating profit by 9.3 percent
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ArticlePerfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
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News briefsPuma launches a new ad campaign for running
“Go Wild” is the big running campaign for Puma that really gets attention right now.
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News briefsFESI hosts conference on sustainability in Sporting Goods
FESI Conference on sustainable policies takes place in Brussels.
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ArticlePuma replaces Nike as official matchball supplier to Premier League
Already the partner to Serie A in Italy, Puma will start to deliver matchballs to all Premier League games in 2025/26.
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Short Stops Week 12, 2025
EVENTS +++ The Kings League, a seven-a-side football league established in 2022, is landing in France +++ World Athletics has announced that the World Athletics Road Running Championships will no longer be held in San Diego in September, as previously planned, with another venue to be announced shortly +++ ...
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ArticleHow Puma CEO Arne Freundt plans to regain investor confidence
These are the strategic cornerstones for Puma in 2025.
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PDF NewsletterSGI Europe Executive Edition: Vol 36 - 10+11
Adidas adopts cautious view on FY25; turns Q4 operating profit | Puma taking steps to improve profitabilty, stature | Foot Locker’s sales rose 2.6% in Q4, modest growth forecast for FY25 | On’s momentum continues, eyes more than €3bn in FY25 sales | Zalando’s revenues up 4-9% in 2025 | XXL CEO: ‘2025 is the year we return to growth’ | E-commerce is key growth driver for Vulcabras | Yue Yuen reports improved FY results on manufacturing rebound | Allbirds banking on new assortments, initiatives to fly high again in late 2025 | Acushnet Q4 sales increase benefits from higher ASPs | Globe reports softer H1 sales | Frasers forms ten-year partnership with GMG to launch Sports Direct in MENA | Sneakersnstuff’s new, German owner with old founder back at the rudder | IcanIwill opens its first store | Puma x Saysky running collection sends clear message to competitors | Adidas replaces Nike as Liverpool kit partner for €357m | Outlook – How Adidas seeks to become a healthy company again | A balancing act for the industry – WFSGI and McKinsey report of 2025 | Target in partnership with Champion and will go for $15bn+ in sales growth by 2030 | Trouble continues at Manchester United | Baltic sporting goods market holding its breath as Decathlon increase its presence in 2025 | ESPN to drop MLB next year | International Running Expo opens for visitor registration | Fútbol Emotion makes a move in Italy
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ArticlePuma cuts 500 jobs worldwide
The company, which employs about 22,000 people worldwide, said the move is aimed at improving profitability.
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