Speedo's partnership with Michael Phelps, which has spanned more than...

Speedo's partnership with Michael Phelps, which has spanned more than 12 years, formally ended at the end of 2013. The brand signed the American swimmer to his first endorsement deal at age 15, becoming his first-ever sponsor. Phelps, who is now 28, has become the most decorated Olympian of all ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.