Sportalm has hired Dirk Parcel to oversee the company's distribution,...

2019-09-17T00:00:00

Sportalm has hired Dirk Parcel to oversee the company's distribution, sales and marketing operations. Parcel took on the role at Sportalm on Sept. 2. The former VF Corp. manager oversaw the American group's outdoor label Napapijri in Germany, Austria and Switzerland.

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