Sports Connection, the Danish distributor of Skechers, which took over...

Sports Connection, the Danish distributor of Skechers, which took over the distribution of the brand in Sweden from Sportmarket in 2006, has created a Performance Division for the brand in Sweden, with a dedicated sales force for technical running and fitness. An intensive Skechers Performance marketing campaign will be running ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.