Sugoi Performance Apparel, a brand of Dorel Industries, has acquired...

Sugoi Performance Apparel, a brand of Dorel Industries, has acquired Sombrio, the mountain bike and lifestyle apparel brand with Freeride at its core. The purchase price was not disclosed. Sombrio was founded in 1998 by Dave Watson, an early pioneer of Vancouver's North Shore gravity-fueled Freeride movement. For Sugoi, the ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.