Sunglasses brand Pit Viper on track for success thanks to bold marketing

Pit Viper

According to a recent article in the Wall Street Journal, Pit Viper, a Salt Lake City-based sports sunglasses brand, plans to add seven new models to its product line, which has so far been limited to 11 models. The company is also reportedly looking to expand its business in the ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.