The International Olympic Committee and the International Cycling Union have...

2012-07-18T00:00:00

The International Olympic Committee and the International Cycling Union have agreed to allow bicycles ridden in the Olympics to display brand logos on stems, handlebars, bar extensions and cranks, following requests by the World Federation of the Sporting Goods Industry (WFSGI) on behalf of the bicycle industry. The initial agreement ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.