The new Swedish skiwear brand Elevenate had an excellent launch...

2011-03-04T00:00:00

The new Swedish skiwear brand Elevenate had an excellent launch at Ispo. One of its co-founders, Jimmy Odén, says the founding trio – which also includes Mårten Pettersson, former editor of Åka Skidor, and designer Sara Rönngren, formerly at Peak Performance – deliberately decided to keep the collection top-secret before ...

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