Umbro opens e-commerce shop in Italy

2020-04-01T08:32:00

In keeping with its overall digitalization, Umbro has just expanded its e-commerce operations to Italy. According to its social media manager, Marina Amoruso, Italy is a key market for Umbro. To launch this e-tail shop, the British sportswear brand established a partnership with an enterprise cloud commerce platform called Kooomo, ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.