Umbro’S French Licensee Gets Help From The Brand, Drops K-way

2007-05-22T00:00:00

Umbro has bought a 49 percent stake in its French licensee, Noël Soccer SAS, in a transaction that is helping it to finance an extension of its sponsorship of the Olympique Lyonnais football team to 2013. The sponsorship of Olympique Lyonnais, dating back to 1993, is of great importance to ...

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