Xavier Nidecker, from the family that founded the Swiss snowboard...

Xavier Nidecker, from the family that founded the Swiss snowboard brand by the same name, has become global brand manager of Jones Snowboards. Based in Switzerland, he will work closely with Jeremy Jones on product development, creative and global marketing initiatives. Jones Snowboards has also promoted Seth Lightcap to global ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.