Puma becomes official partner of Hyrox

PUMA-Headquarters4

Puma has elevated its involvement in the world of competitive fitness by announcing a global partnership with Hyrox, the series known as the “world series of fitness racing.” This deal establishes Puma as the official apparel and footwear sponsor for all Hyrox events from 2024 through 2027. Puma’s association with ...

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