Mathias Boenke: New Balance sees European sales of €1 bn doubling

By Eugenio Di Maria 3 February 2022

Picture Mathias Boenke

New Balance recently predicted that its sales would grow by about 30 percent to $4.5 billion in 2021, which would likely keep it as the sixth largest sports brand in the world. Reaching a new record level, a similar increase was booked last year in Europe, said Mathias Boenke, a ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.