New owners and new e-commerce focus for 4FRNT

2020-10-20T08:18:00

HOJI_1_Desat Kopie

An American freeride and backcountry ski company, 4FRNT, has been taken over by a group of private entrepreneurs and long-time friends who are said to be bringing a combination of financial resources and experience in the ski industry and digital operations to develop the brand into a more modern e-commerce ...

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