Corporate

After the Olympic fameness of Cybershape – racquet expert Stiga goes west

By 2025-01-09T19:39:00

Stiga CEO close up

One sports product stood out at the Paris Olympics despite its modest size. The octagonal racquet Cybershape put the 80-year-old Swedish family business STIGA Sports back on the world map. Now, the venerable company is looking to capitalize on its success and break into the lucrative US racquet market. In three years, the goal is to triple sales of STIGA Sports products in the US. In addition, an upcoming IPO is looming for the venerable family business.

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