Gucci launches a vegan, sustainable material, Demetra

2021-06-18T14:56:00

Gucci Demetra

Gucci, the Italian luxury fashion brand owned by Kering, announced the launch of a new sustainable animal-free, plant-based material known as Demetra, which will be used by other Kering brands and then made available to competitors from next year. The new material is making its debut on three sneaker models ...

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