Re:thinking Business: Embracing the sustainable consumer
The rise of the eco-conscious consumer is reshaping the sports and outdoor industry. This special series brings together insightful articles on the latest consumer trends and brand strategies. From innovative design philosophies and brand activism to mental well-being and navigating new EU regulations, discover how industry leaders are adapting to meet the demands of the sustainable consumer.
Green claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
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Innovation
Repair
Care & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
DIY repairs: 12 brands making repairs easy
Our listicle highlights the outdoor and sporting brands and retailers who are already helping consumers repair their own outdoor gear at home.
Repair: Challenges that brands face on their road to repair
Consumers and legislation are demanding a right to repair, but it’s not so simple for brands. We look at how some are overcoming the challenges.
Impact of Sports 2024
The global physical inactivity crisis is real. Our duty as an industry is to inspire a healthy and active lifestyle. That's why we're dedicating a new content series to the Impact of Sports.
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Circular Economy
Discover innovative recycling methods, sustainability strategies from leading brands, and how companies are redesigning products for longevity and minimal environmental impact.
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Intelligence, analysis and advice for the global sporting goods industry.
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