Brands

Adidas to replace Puma in new track and field partnership

2025-01-20T07:38:00+00:00By Mattias Björklund

Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.

The retail model of the future: From provider to ‘life enricher’
2025-01-20T21:29:00+00:00By Susa Schreiner
Retail expert Frank Rehme on the future of brick-and-mortar sports retail, what it has to do with Thermomix, why salespeople should become life enrichers and the role of gamification in stores.
Adidas to replace Puma in new track and field partnership
2025-01-20T07:38:00+00:00By Mattias Björklund
Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.
Polish brand to outfit Polish national volleyball
2025-01-20T07:38:00+00:00
Polish brand 4F has secured a multi-year deal as technical supplier to Poland’s national volleyball teams.
Joma to sponsor padel in Asia-Pacific
2025-01-20T07:13:00+00:00By Pedro Rodríguez
Joma becomes official technical sponsor of Asia Pacific Padel Tour (APPT).
What Puma King looks like in the eyes of Rihanna
2025-01-16T07:33:00+00:00By Mattias Björklund
Superstar continues her Puma collab with an intense blue football-inspired boot designed for sizzling moves on the world’s red carpets.
Nike launches the After Dark Tour
2025-01-14T13:25:00+00:00By SGI Europe Editorial Team
The new race series invites women to nighttime running events in major cities around the world.

Polish brand to outfit Polish national volleyball
2025-01-20T07:38:00+00:00
Polish brand 4F has secured a multi-year deal as technical supplier to Poland’s national volleyball teams.
What Puma King looks like in the eyes of Rihanna
2025-01-16T07:33:00+00:00By Mattias Björklund
Superstar continues her Puma collab with an intense blue football-inspired boot designed for sizzling moves on the world’s red carpets.
Armada’s first ever ski boot is out
2025-01-13T18:09:00+00:00By Mattias Björklund
The freeski brand of Amer Sports makes a major investment to manufacture a new, high-quality ski boot in five versions.

K-Way reopens its Milan flagship
2025-01-14T20:05:00+00:00By SGI Europe Editorial Team
The revamped Milan store is part of a brand’s international expansion plan primarily focusing on Europe.
Skechers opens new concept store in Prague
2024-12-22T09:59:00+00:00By SGI Europe Editorial Team
The new store brings the number of Skechers retail locations in the Czech Republic to eight.
Luanvi founder among the dead in Valencia
2024-12-02T10:25:00+00:00By Pedro Rodríguez
Vicente Tarancón, CEO of Luanvi, was among the victims of the 29 October floods in Valencia.
Russian sporting goods market is flooded with fakes
2024-11-27T12:53:00+00:00By Vlad Vorotnikov
The share of counterfeit fake products on the Russian market has expanded since 2022. This is SGI Europes staff member Vlad Vorotnikov reporting.
Hoka: A Blueprint for Sustainable Growth in the Sports Industry
2024-11-12T19:11:00+00:00By Will Renwick
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Kästle partners with Olympic champion Anna Veith
2024-11-07T12:38:00+00:00By Wolfgang Greiner
The Austrian ski brand is partnering with the decorated Olympian to inspire young people to take up skiing and develop innovative alpine products.