Brands
All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Brands
Asics’ Gary Raucher: “Our role in society is inspire people to move”
SGI Europe engages Gary Raucher, Executive Vice President, Head of Product, Marketing, and Merchandising at Asics, to discuss the brand’s influential role in promoting physical and mental health through sports.
New Balance introduces its first American football cleats
New Balance is introducing two football franchise models, the NB Prodigy and the NB Fortress, which were first revealed in April at the 2024 NFL draft in Detroit. The brand said the two models were created based on years of athlete insight and testing at the New Balance Sports Research ...
Consumers can buy Spalding’s original Globetrotters game ball
Spalding announced that the official game ball of the Harlem Globetrotters will be available for purchase for the first time. The limited edition, uniquely designed basketball will be featured at all Harlem Globetrotters games, giving fans the exclusive opportunity to be a player with the ball they can use daily.
Wilson opens football factory in Ohio and extends NFL partnership
According to a press release from Wilson, the National Football League (NFL) and Wilson Sporting Goods have renewed and extended their contract, naming Wilson again as the league’s official football. This partnership has lasted since 1941.
Macron to outfit two more European clubs
Italian brand Macron continues to dress up top clubs. In the coming season, two more classic football clubs will wear sportswear with Macron’s logo, the Hero, printed on it.
Jordan Brand’s cultural celebration of basketball and community in Paris
Jordan Brand is launching District 23, described as “an unprecedented elevation of Paris’ diverse 18th arrondissement into a global sport and cultural hub.” The initiative celebrates the diasporic cultures and international youth that also characterize basketball.
Wilson opens football factory in Ohio and extends NFL partnership
According to a press release from Wilson, the National Football League (NFL) and Wilson Sporting Goods have renewed and extended their contract, naming Wilson again as the league’s official football. This partnership has lasted since 1941.
Adidas and AFA to continue partnership until 2038
The Argentinian Football Association (AFA) and Adidas have extended their long-term kit supplier contract until 2038. The brand has been Argentina’s supplier since 2001.
Foot Locker relaunch the FLX Rewards Program
Foot Locker unveiled an enhanced FLX Rewards program and announced upcoming upgrades to its mobile app, marking key milestones in the company’s Lace Up strategy, its strategy to drive sustainable and profitable growth.
3D display at Nike’s Paris store
We learn from Retail Technology Innovation Hub that Nike has set up 3D holograms at its Paris store, the House of Innovation, to promote its new Air Max Dn sneaker.
Asics’ Gary Raucher: “Our role in society is inspire people to move”
SGI Europe engages Gary Raucher, Executive Vice President, Head of Product, Marketing, and Merchandising at Asics, to discuss the brand’s influential role in promoting physical and mental health through sports.
Crocs releases Comfort Report and extend net zero to 2040
Crocs has released its third annual Comfort Report, highlighting the company’s progress in corporate responsibility, including initiatives in social responsibility and sustainability.
Pentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
Driven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
Which sports brands are among Time Magazine’s most sustainable companies?
Time Magazine and data intelligence platform Statista have created a list of what they consider the world’s most sustainable companies for 2024. So, how are sports brands, companies and retailers ranked? Several companies qualified for the list, and one brand performed so well in sustainability that it ranked third ...
WFSGI CEO Emma Zwiebler: “We need to tackle the physical activity crisis by harnessing the power of our industry”
Physical inactivity is on the rise, posing a major threat to public health and the sporting goods industry.
Intelligence, analysis and advice for the global sporting goods industry.
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