Brands

Speedo and the German Swimming Federation extend their partnership

The collaboration is set up for five years and will run through 2029.

Speedo and the German Swimming Federation extend their partnership
6 May 2025By Mattias Björklund
The collaboration is set up for five years and will run through 2029.
England Rugby confirms Castore as Official Technical Kit Partner
29 April 2025By Mattias Björklund
England Rugby and Castore have announced a new long-term partnership.
XTEP launches Global Run Campaign
21 April 2025By Mattias Björklund
XTEP invites running enthusiasts to become XRC brand ambassadors.
Nopinz partners with Cycling Time Trials
17 April 2025By SGI Europe Editorial Team
The UK brand specializing in aerodynamic cycling apparel will provide champions jerseys, caps and prizes, and will also work with the CTT on cross-promotional initiatives.
New Era and Adidas in baseball cap partnership
16 April 2025By Mattias Björklund
The players of three US college baseball teams will be wearing New Era’s iconic 59Fifty fitted caps.
Nike and Atlético Madrid will continue kit partnership until 2035
15 April 2025By SGI Europe Editorial Team
Their partnership began in 2001.

Innovative Eyewear introduces Reebok Smart Eyewear
1 May 2025By SGI Europe Editorial Team
This AI-integrated eyewear range is designed for sports environments and outdoor activities.
Rip Curl’s all new iOS app also turns Apple Watches into surf stations
29 April 2025By Mattias Björklund
For the first time, Apple Watch users can access the full Rip Curl surf experience with the same features as the Search GPS watch.
England Rugby confirms Castore as Official Technical Kit Partner
29 April 2025By Mattias Björklund
England Rugby and Castore have announced a new long-term partnership.

Trump’s tariffs: Reactions from within the sporting goods industry and beyond
3 April 2025By SGI Europe Editorial Team
Few outside the US are happy with the new tariffs that President Donald Trump has just set.
US President Trump sets ‘reciprocal tariffs’
3 April 2025By SGI Europe Editorial Team
US tariffs on goods from Vietnam, where much sports manufacturing has moved from China, are more than doubling.
Brash new brand of sports apparel rises in the US
26 March 2025By Pedro Rodríguez
XX-XY has taken a rare position in the world of CSR.
How Puma CEO Arne Freundt plans to regain investor confidence
14 March 2025By Claudia Klingelhöfer
These are the strategic cornerstones for Puma in 2025.
Reebok’s SVP of Global Product has left the company
13 March 2025By SGI Europe Editorial Team
Portia Blunt has resigned to focus on her new lifestyle and fashion brand, Bee Blunt.
K-Way celebrates its 60th anniversary with global exhibition
5 March 2025By SGI Europe Editorial Team
The event showcases everyday objects through art and design.