Brands

Adidas and Inuteq keep F1 drivers cool with tech filled garments

Together, Adidas and Inuteq have created a jacket and a vest that double the impact of just wearing a cooling vest.

Havaianas partners with super model, flip-flop market to reach $5.38bn in 2030
23 March 2025By Mattias Björklund
Flip-flops are a global cash machine. Brazilian brands like Alpargatas (Havaianas) and Vulcabras are producing more than ever.
Adidas and Bundesliga back in official matchball partnership
18 March 2025By Mattias Björklund
After eight seasons, Adidas footballs will return to the pitches of the Bundesliga and Bundesliga 2.
How sporting goods and fitness brands can leverage sports trends to strengthen brand equity
18 March 2025Sponsored by Redtorch
The Global Sports Properties 2025 report highlights key momentum drivers offering brands a roadmap to remain relevant in an evolving market.
Puma replaces Nike as official matchball supplier to Premier League
18 March 2025By Mattias Björklund
Already the partner to Serie A in Italy, Puma will start to deliver matchballs to all Premier League games in 2025/26.
Adidas replaces Nike as Liverpool kit partner for €357m
10 March 2025By Mattias Björklund
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
Saucony launches “Run as One” global campaign
10 March 2025By SGI Europe Editorial Team
The new campaign celebrates running as a collective experience that transcends physical activity and intersects with culture.

Adidas and Inuteq keep F1 drivers cool with tech filled garments
20 March 2025By Mattias Björklund
Together, Adidas and Inuteq have created a jacket and a vest that double the impact of just wearing a cooling vest.
Puma replaces Nike as official matchball supplier to Premier League
18 March 2025By Mattias Björklund
Already the partner to Serie A in Italy, Puma will start to deliver matchballs to all Premier League games in 2025/26.
Puma x Saysky running collection sends clear message to competitors
11 March 2025By Mattias Björklund
As running groups gather once again across the continent and entries for the 2025 Great Race attract eager runners, product releases and collabs are becoming more frequent in the sports industry. The one between global giant Puma and the small Danish brand Saysky is particularly eye-catching and interesting.