Brands
All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Brands
Trump’s tariffs: Reactions from within the sporting goods industry and beyond
Few outside the US are happy with the new tariffs that President Donald Trump has just set.
Mizuno partners with Superbike World Championship
The Japanese sportswear brand becomes WorldSBK’s official footwear partner.
Asics enters tennis collab with French fashion brand
For its first head-to-toe tennis colab, Asics has teamed up with French A.P.C.
Under Armour and NFL join forces again
Company and league have been apart for five years.
Perfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
Puma launches a new ad campaign for running
“Go Wild” is the big running campaign for Puma that really gets attention right now.
Decathlon responds to consumers demands and launches everyday clothing
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.
Adidas Originals Golf returns to the links
Gazelle, Superstar and Samba are back on the golf course as Adidas Originals return to the scene.
Asics enters tennis collab with French fashion brand
For its first head-to-toe tennis colab, Asics has teamed up with French A.P.C.
Perfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
Trump’s tariffs: Reactions from within the sporting goods industry and beyond
Few outside the US are happy with the new tariffs that President Donald Trump has just set.
US President Trump sets ‘reciprocal tariffs’
US tariffs on goods from Vietnam, where much sports manufacturing has moved from China, are more than doubling.
Brash new brand of sports apparel rises in the US
XX-XY has taken a rare position in the world of CSR.
How Puma CEO Arne Freundt plans to regain investor confidence
These are the strategic cornerstones for Puma in 2025.
Reebok’s SVP of Global Product has left the company
Portia Blunt has resigned to focus on her new lifestyle and fashion brand, Bee Blunt.
K-Way celebrates its 60th anniversary with global exhibition
The event showcases everyday objects through art and design.
Intelligence, analysis and advice for the global sporting goods industry.
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