Stiga receives Swedish sports industry prize
Industry organization Svenskt Sportforum has named Stiga its ”Star of the Year.”
WPLL is here: Professional women’s football in England gets a new look
WPLL, or Women’s Professional Leagues Limited, is the new name and organization of the league in England.
Speedo and the German Swimming Federation extend their partnership
The collaboration is set up for five years and will run through 2029.
New Balance announces kit deal with Atalanta
The brand has agreed on a multi-year agreement with the Italian Serie A team.
England Rugby confirms Castore as Official Technical Kit Partner
England Rugby and Castore have announced a new long-term partnership.
XTEP launches Global Run Campaign
XTEP invites running enthusiasts to become XRC brand ambassadors.
Nopinz partners with Cycling Time Trials
The UK brand specializing in aerodynamic cycling apparel will provide champions jerseys, caps and prizes, and will also work with the CTT on cross-promotional initiatives.
New Era and Adidas in baseball cap partnership
The players of three US college baseball teams will be wearing New Era’s iconic 59Fifty fitted caps.
Nike and Atlético Madrid will continue kit partnership until 2035
Their partnership began in 2001.
Asics foundation launched to promote movement among young people
Asics announces the launch of the Asics Foundation, dedicated to addressing social issues through exercise and sport.
Babolat becomes official partner of Juan Carlos Ferrero and his academy
Former pro tennis player Juan Carlos Ferrero is the coach of Carlos Alcaraz.
Speedo unveils hybrid short designed for use on land and in water
The new versatile Lookout Short adapts to every activity in any environment.
Pentland Brands becomes the first ever sponsor of TNT Sports channel
Six of the company’s brands will showcase through TV, on-demand and social media across the entire TNT Sports portfolio.
Mizuno partners with Superbike World Championship
The Japanese sportswear brand becomes WorldSBK’s official footwear partner.
Asics enters tennis collab with French fashion brand
For its first head-to-toe tennis colab, Asics has teamed up with French A.P.C.
Under Armour and NFL join forces again
Company and league have been apart for five years.
Perfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
Puma launches a new ad campaign for running
“Go Wild” is the big running campaign for Puma that really gets attention right now.
Decathlon responds to consumers demands and launches everyday clothing
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.
Havaianas partners with super model, flip-flop market to reach $5.38bn in 2030
Flip-flops are a global cash machine. Brazilian brands like Alpargatas (Havaianas) and Vulcabras are producing more than ever.
