Macron new official kit supplier of all teams in Major League Rugby
Macron succeeds another Italian company when Kappa is leaving the MLR rugby scene.
Volcom starts outerwear rental service
Skate and skiwear brand Volcom, part of Authentic Brands Group, has started a rental service of snow wear garments.
Lacoste partners with the Rolex Paris Masters
The brand will be a premium partner of the tournament until 2030.
Neocurve is Asics’ first locally produced sneaker
Asics has released the Neocurve, a sneaker with a retro look made from recycled materials, including discarded footwear, locally collected and produced in the EU.
World Rugby and Fanatics team up on global merchandise deal
The wide-ranging agreement aims to make merchandise more accessible to rugby fans worldwide.
Vasaloppet and Stadium extend partnership
80.000 Nordic skiers in one week. That’s how big the world’s biggest cross-country ski race has grown. Vasaloppet is now extending its cooperation agreement with the Swedish sports chain Stadium.
Intersport teams up with AC Milan and Puma to inspire next generation ball wizards
For over 100 times, Intersport has arranged the Footlab Experience. The latest was held at Puma House of Football together with AC Milan and Puma to give inspiration to next-generation football players.
Castore partners with Hong Kong China Rugby
The agreement marks Castore’s entry into the Asian market.
Joma becomes an official partner of European Athletics for 2025-28
It is the first time that European Athletics has entered into a long-term top-tier partnership with a sports apparel brand
Bogner launches new 007-inspired capsule for FW24
The German luxury brand and the famous film franchise reunite to release an exclusive ski collection inspired by a long-standing partnership.
Ironman announces Zoot Sports as official cycling and triathlon apparel partner
The partnership will include the creation of co-branded cycling and triathlon technical apparel, available at Ironman and Ironman 70.3 events around the world.
Hummel partners with fashion brand for new national jersey
The Danish fashion brand Halo, in collaboration with Hummel, has designed a new national team jersey.
Lululemon partners with Fanatics and NHL
Lululemon has, for the first time, in partnership with Fanatics, made the official apparel collection for NHL.
Puma makes its biggest basketball investment in 10 years
Featuring their biggest NBA and WBA athletes, Puma releases its largest basketball campaign for a decade.
Nike extends sponsorship deal with NBA, WNBA
Nike has secured a 12-year sponsorship deal with NBA and WNBA.
Macron becomes new sportswear partner of USA Rugby
Italian manufacturer Macron parters with USA Rugby, the body that governs and manages rugby in the United States.
Multi-year partnership between Foot Locker and the Chicago Bulls
Foot Locker has announced a multi-year partnership with the Chicago Bulls leading up to the 2024-25 NBA season.
Asics partners with the Saudi Olympic and Paralympic Committee
Asics and the Saudi Olympic and Paralympic Committee (SOPC) announced the signing of a three-year official partnership agreement.
Get a 20% discount for the new SPORT BRAND MEDIA summit with SGI Europe
New summit, SPORT MARKE MEDIEN, making its debut in December at ISPO Munich.
Acushnet extends its partnership with UK-based PGA
The parent company of Titleist and FootJoy will continue as a principal partner for the next four years.
