Reebok teams up with LIV Golf team led by Bryson DeChambeau
The sportswear brand has announced a partnership with Bryson DeChambeau and his LIV Golf team Crushers GC.
Vans opens skateable flagship store
Originally opened in 2019, Vans’ Oxford Street store has been transformed into a new retail and community hub, in celebration of the brand’s three passions: skateboarding, music and art. The installation has been curated to “showcase skateboarding culture through elevated architectural and retail design,” and was designed by Milan-based architecture ...
Adidas releases tech-packed EURO 2025 match ball
Konektis, the official match ball of UEFA Women’s EURO 2025, is here.
New Italian HQ in Milan for Garmin
The building meets high standards of sustainability.
Six years on, UA retells its ‘story’ to investors
Its founder back at the helm, the American “sports house” seeks to streamline operations and increase profit by bringing everything back to its logo and its story.
Intersport official partner of Men’s World Championship 2025 in handball
After the deal with EA, Intersport International signs a partnership with one of the biggest indoor ball sports.
Yardsale innovates ski gear with magnetic pole technology
The new US-based ski lifestyle brand is transforming slopes with magnetic pole technology, stylish designs, and a focus on the everyday skier experience.
DPS unveils full-carbon-fiber carving skis
The Utah-based ski company redefines alpine carving skis with full-carbon fiber technology.
Nike and NFL extend sponsorship deal through 2038
Nike has been busy signing teams and athletes since the new CEO Elliot Hill started in October. The latest signing is with the NFL.
Nike secures multi-year deal with the Uruguayan Football Association
The sportswear brand will be AUF’s exclusive sports sponsor and supplier.
Wilson has opened a tennis store in Dallas
Tennis, anyone? Amer Sports brand Wilson has opened a flagship store at the North Park Center in Dallas, Texas.
Nike announces 12-year extension with Brazilian Football
The extension marks the beginning of the fourth decade of their partnership.
Salomon has opened in Milan
Right now, Salomon is opening a lot of their own stores. Fashion and shopping city Milan is the newest location for the company.
Swedish Alpine Ski Team partners with Shred
Ski Team Sweden Alpine has started a new collaboration with alpine and snowboarding hardware manufacturer Shred.
POC presents third Hedvig Wessel signature collection
The new line celebrates the roots and creativity of the Norwegian freeride champion.
Technogym signs partnership deal with Milano Cortina 2026
It will be Technogym’s tenth experience as the official supplier of the Olympics, which started at Sydney 2000.
On Running has opened its London office
The newly opened London office of On wants to give the employees inspiration from its design.
Messi´s new mate mate
Mate is the national drink in Argentina. The thermos company Stanley has now done the ultimate mate-thermos-deal together with the ultimate mate-drinker.
Portugal leaves Nike for Puma in new kit deal
Puma takes over Portugal’s victorious football team when Nike’s deal expires.
Intersport France and Fédération Française de Football extends partnership
Intersport France will extend its partnership with the French Football Federation until 2027, becoming the official supplier of the French Cup.
