Puma x Saysky running collection sends clear message to competitors
As running groups gather once again across the continent and entries for the 2025 Great Race attract eager runners, product releases and collabs are becoming more frequent in the sports industry. The one between global giant Puma and the small Danish brand Saysky is particularly eye-catching and interesting.
Wellness to ‘Healthness’: Technogym’s latest concept
Technogym’s founder and CEO, Nerio Alessandri, announced at the most recent edition of the Wellness Congress.
Head introduces reusable and recyclable skis
The Head Renew skis can be dismantled into their individual parts at the end of their service life.
Burton Snowboards and Leica collab on a camera
The brands have produced an exclusive special edition of the instant camera.
Adidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
Floyd Mayweather introduces a line of performance nutrition supplements
The new 101 (ONE OF ONE) line was developed by Floyd Mayweather and Magnum Nutraceuticals.
Nike reverses course on MLB uniforms
The Oregonian giant is relegating last season’s kerfuffle to history.
Stiga Sports launches padel racquet for kids
With its octagonal shape, the Cybershape 1.3K Ultra LW model delivers a 20 percent larger sweet spot.
Komodo’s new pickleball is green in every sense
Komodo Pickleball says its new Bioball eats away at “pickleball mountain” from two sides.
Jack & Jones introduces its first skiwear collection
The initiative has been driven by the brand’s French subsidiary.
Wilson introduces its first women’s-only tennis shoe
The new Intrigue Tour is designed to meet the specific requirements of the female athlete.
Allbirds releases the first ever net-zero carbon shoe
The world’s first net-zero carbon shoe is the M0.0NSHOT Zero by Allbirds.
Brazilian shoemakers hope Trump will help boost their sales to the US
As Donald Trump is sworn in as the 47th President of the US on Jan. 20, Brazilian shoemakers hope to benefit from a possible reduction in shipments of Chinese footwear to the world’s largest market in value in the wake of higher import duties.
Superga celebrates the 100th birthday of its iconic canvas shoe
The brand, part of BasicNet, has released a limited edition to celebrate the history of its 2750 shoe.
Authentic has chosen Reebok golf apparel’s manufacturer
Authentic Brands Group (Authentic) partners with Sports Casuals International (SCI) to expand Reebok’s presence in the golf apparel category.
Trump’s many executive orders – and some potential effects
US President Trump has already issued a number of executive orders (EOs) since his recent swearing-in. Join us for a selective review.
Polish brand to outfit Polish national volleyball
Polish brand 4F has secured a multi-year deal as technical supplier to Poland’s national volleyball teams.
What Puma King looks like in the eyes of Rihanna
Superstar continues her Puma collab with an intense blue football-inspired boot designed for sizzling moves on the world’s red carpets.
Armada’s first ever ski boot is out
The freeski brand of Amer Sports makes a major investment to manufacture a new, high-quality ski boot in five versions.
H&M launches the “Wellness Edit”
The collection combines products and tools from the retailer’s ranges to help consumers focus on small habits for genuine well-being.
