Asics and Neurun team up on AI race-prep platform
The new AI-powered platform is designed to enhance race preparation for runners.
Innovative Eyewear introduces Reebok Smart Eyewear
This AI-integrated eyewear range is designed for sports environments and outdoor activities.
Rip Curl’s all new iOS app also turns Apple Watches into surf stations
For the first time, Apple Watch users can access the full Rip Curl surf experience with the same features as the Search GPS watch.
England Rugby confirms Castore as Official Technical Kit Partner
England Rugby and Castore have announced a new long-term partnership.
Ray-Ban Meta to be released with new features in three more countries
Ray-Ban Meta will soon be available in Mexico, India and the United Arab Emirates (UAE).
Carbitex and Blumaka partner on new carbon-plated insole
The new insole is designed to defend against turf toe.
Jordan Brand unveils the Air Rev golf shoe
The new Air Rev debuts a movable Air Zoom unit that pairs with an interchangeable Formula23 foam insert.
Nearshoring of a low-price product – Arena’s swimming goggle case
We investigate how long it takes to move an entire production line back to Europe.
Garmin introduces cycling headlight with built-in 4K camera
The new Varia Vue light/camera is designed to help increase safety and visibility for cyclists.
Speedo unveils hybrid short designed for use on land and in water
The new versatile Lookout Short adapts to every activity in any environment.
Under Armour displays its first regenerative collection
Under Armour and Portland-based Unless will show a collection designed to return to soil at Milan Design Week.
Adidas Originals Golf returns to the links
Gazelle, Superstar and Samba are back on the golf course as Adidas Originals return to the scene.
Asics enters tennis collab with French fashion brand
For its first head-to-toe tennis colab, Asics has teamed up with French A.P.C.
Perfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
YKK has won The Orange Innovation Award 2024
YKK was praised for its efforts to develop products that help dementia patients.
Decathlon responds to consumers demands and launches everyday clothing
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.
Adidas and Inuteq keep F1 drivers cool with tech filled garments
Together, Adidas and Inuteq have created a jacket and a vest that double the impact of just wearing a cooling vest.
Puma replaces Nike as official matchball supplier to Premier League
Already the partner to Serie A in Italy, Puma will start to deliver matchballs to all Premier League games in 2025/26.
Puma x Saysky running collection sends clear message to competitors
As running groups gather once again across the continent and entries for the 2025 Great Race attract eager runners, product releases and collabs are becoming more frequent in the sports industry. The one between global giant Puma and the small Danish brand Saysky is particularly eye-catching and interesting.
Wellness to ‘Healthness’: Technogym’s latest concept
Technogym’s founder and CEO, Nerio Alessandri, announced at the most recent edition of the Wellness Congress.
