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China and Anta Sports at forefront of WFSGI’s general assembly 2025
29 April 2025By Mattias Björklund
For the first time in China, WFSGI’s general assembly brought together over 60 members from across the globe.
FIFA partners with ANOCA to create 50 pitches in Africa
24 April 2025By SGI Europe Editorial Team
The new football pitches will be located at Olympafrica Centers, which promote sport and Olympic values among young Africans.
New Balance Foundation and Beyond Sport launch Futures in Motion development program
9 April 2025By Dr. Rosarita Cuccoli
The new international initiative is designed to strengthen youth wellbeing, education and career opportunities through sport.
Swiss brand On launches the On Triathlon Academy
1 April 2025By SGI Europe Editorial Team
The program is also supported by bicycle brand Canyon and triathlon and open water swim product brand Sailfish, to leverage each brand’s strengths and provide young athletes with the tools they need.
YKK has won The Orange Innovation Award 2024
26 March 2025By Mattias Björklund
YKK was praised for its efforts to develop products that help dementia patients.
IOC to elect new President – Read our candidate profiles
20 March 2025By SGI Europe Editorial Team
During the International Olympic Committee (IOC) session on March 18-21 IOC will elect a new President. SGI Europe tells every candidate’s story.
SGI Europe’s IOC election series: Juan Antonio Samaranch Jr. – The heir
20 March 2025
Samaranch Jr. has no history of his own in athletics, but a lot of people in the sports industry remember his father.
It took 131 years – Kirsty Coventry becomes IOC’s first female President
20 March 2025By Pedro Rodríguez
The former world-class swimmer is the first woman to be President of the International Olympic Committee.
SGI Europe’s IOC election series: Morinari Watanabe – The coach
20 March 2025By Pedro Rodríguez
The candidate from Japan thinks the Olympics should be held on five continents simultaneously.

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Watch now: Becoming a super winner in sports – driving profitable online growth
21 November 2023By SGI Europe Editorial Team
Discover what McKinsey’s extensive meta-analysis has found to be the most important factors for a successful business. In part three of our EDM Expert Talks with McKinsey & Co. it’s all about digital growth.
Watch now: Becoming a super winner in sports – optimizing assortments and pricing
16 October 2023By SGI Europe Editorial Team
Discover what McKinsey’s extensive meta-analysis has found to be the most important factors for a successful business. In this second part of our EDM Expert Talks with McKinsey & Co. it is all about assortments and pricing.
Watch now: Becoming a super winner in the sporting goods industry
10 July 2023By SGI Europe Editorial Team
Discover what McKinsey’s extensive meta-analysis has found to be the most important factors for a successful business. We will reveal six key strategies that will give companies a competitive edge and the possibility to realize growth potential in this subscriber-only webinar.