Training
Euratex announces initiative to promote upskilling in the textiles, clothing, leather and footwear industry
The European Apparel and Textile Confederation (Euratex) is launching a new project to promote upskilling and reskilling in the textiles, clothing, leather and footwear (TCLF) industry. The new “TCLF Skillbridge” initiative, supported by the European Commission’s department for growth (DG GROW), will focus on establishing regional skills partnerships. In the ...
Technogym’s strong wholesale growth driven by three regions
Technogym achieved 42 percent growth in wholesales revenues in 2021 to €145.3 million, driven by South Korea, Thailand, Malaysia, Saudi Arabia, Turkey, India and the central-northern region of Europe.
Y-3 and Real Madrid collaborate, celebrate anniversaries
20 years of partnership between Japanese designer Yohji Yamamoto and Adidas on one side, 120 years of Real Madrid on the other. This year, Y-3 and Real’s anniversaries result in a collection that includes a limited edition jersey with hand-painted looking back numbers, as well as training sportswear and accessories. ...
Decathlon signs agreement with ADESP
According to CMDsport, Decathlon has signed an agreement on inclusivity, equality and sustainability with the Spanish Sports Association (ADESP). One of its programs is to mentor female managers in sports federations, another is to promote the employment of handicapped athletes, and yet others aim to have athletes test Decathlon products ...
Polartec sponsors 3D design online training with Portland Apparel Lab
In October 2021, Polartec launched a partnership with 3D solutions provider Browzwear and is now pushing further into the 3D design space. Starting in April 2022, the fabric specialist is sponsoring three design courses by the Portland Apparel Lab (PAL) to certify designers in VStitcher software, an industry-standard program from ...
New Global Category Manager for cross training at inov-8
After an eight-year absence, Chris Melton has returned to British running, hiking and fitness brand inov-8 as the new global category manager for cross training. Starting March 14, he is also responsible for the sales of footwear and apparel in Central and South America.
Decathlon partners with GIZ on sustainability efforts in Vietnam
Decathlon and the German Development Agency (GIZ – Deutsche Gesellschaft für Internationale Zusammenarbeit) will be collaborating this year on two joint initiatives to reduce the environmental impact of Vietnam’s garment and textile factories. The two joint projects are “Climate Protection through Sustainable Bioenergy Markets in Vietnam” (GIZ BEM) and “Fostering ...
Ratcheting up European store growth, Zumiez sees a path to break-even in the region
Elaborating on its recent strong growth outside North America, Zumiez said it intends to open 14 new stores in various European countries in 2022, including two new markets, to take its door count across the continent to 81 locations. They will be branded as Blue Tomato, the European banner of ...
Reebok signs American football star Myles Garrett
Reebok has entered into a long-term partnership with U.S. football star and Cleveland Browns defensive end Myles Garrett, which the brand says will energize Reebok’s lifestyle and performance categories in Classics, Running, Cross-Training and Heritage Basketball. As a Reebok athlete, Garrett will play a key role in key marketing campaigns ...
Adidas sees sales continuing to fall in Q1 but is optimistic for the year
Adidas is projecting that its sales would decline by a mid-single-digit rate in the first quarter of 2022 as continued supply shortages due to Covid-19 lockdowns in Vietnam late last year are seen shaving some €600 million of its top line during the period. They already shaved €400 million from ...
Intersport Germany continues to focus on growth
Expansion is right at the top of Intersport Germany’s agenda in 2022: the existing dealer network is being strengthened and further expanded with a significant investment program. An example is the opening of Intersport Stommen in Essen, Germany, on March 3, 2022. The sports retailer offers more than 850 square ...
Decathlon’s largest German store opens in Cologne
The expansion of the Decathlon store in Cologne-Marsdorf, which first opened in 2017, to a total of 8,500 square meters (bigger than a football field) has been completed. The remodeling created new indoor test areas with, among other things, space for a golf simulator, a camping showroom with all available ...
PGA Tour announces multi-year partnership with Nobull as official training apparel and footwear
The PGA Tour and Nobull have announced a new multi-year partnership that designates Nobull as the “Official Training Apparel and Footwear of the PGA Tour and PGA Tour Champions” and the umbrella sponsor of PGA Tour Active through 2027. Nobull products will be available to players at tournaments throughout the ...
iFit Health & Fitness raises $355 million in capital, names co-presidents
Months after abandoning a $650 million initial public offering due to unfavorable market conditions, iFIT Health & Fitness, formerly known as Icon Health & Fitness and parent of the NordicTrack, Weider and ProForm fitness brands, amongst others, has raised $355 million in capital from L. Catterton, the largest global consumer-focused ...
Aviron raises $18.5 million and hires COO
Toronto-based connected fitness company Aviron announced $18.5 million in Series A funding led by Chris Carey and Stripes, also an investor in the running brand On. Additional investment comes from Global Founders Capital, Formic Ventures and 24-Hour Fitness founder Mark Mastrov.
Sympatex – start making sense
Sympatex has learned one lesson in its multiple roles: collaboration is key and central to the company’s business model.
Puma releases video with chess champion Carlsen for “Only See Great” campaign
In a video interview published on YouTube, the recently announced Puma ambassador and Norwegian world chess champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history.
Germans invest in home fitness
A representative study by the German Industry Association for Fitness and Health (DFIG) has found that home fitness continues to be a growth market in Germany. The Covid-19 pandemic has boosted the market, and this trend continues. The survey shows that:
Puma sees 2022 sales up at least 10%, headwinds from higher costs, China
With its traditional conservative approach, Puma said it expects currency-adjusted sales to increase by “at least 10 percent” in all the regions in 2022, despite a very strong order book, but warned that higher freight and raw material costs would weigh on profits, while an ongoing consumer boycott in China ...
Potential supply chain constraints may hamper Under Armour’s progress
The EMEA was the shining region for Under Armour in both the fourth quarter and the full year 2021. In the final period ended Dec. 31, the company’s EMEA revenues rose by 23 percent on a currency-neutral basis to $200.2 million, driven mostly by wholesale gains, lifting the operating margin ...
Asics and Zwift join forces on digital running experiences
Asics and Zwift have announced a partnership on the development of inspiring running experiences to help runners achieve their goals. These experiences will include an in-game run training program, scheduled to be released in June of this year. Runners will train on the Zwift platform with avatars resembling Asics athletes. ...
Short Stops Week 7, 2022
+++ Oceantee, a sustainable golf brand founded by Ed Sandison, has joined 1% for the Planet, which means that Oceantee has committed to donating the equivalent of 1 percent of its gross sales through a combination of monetary, in-kind and approved promotional support directly to environmental non-profits.
New CEO as Peloton’s wheels are no longer spinning in place
The business of Peloton Interactive took a wild ride that will undoubtedly alter the leading connected fitness brand’s course in the months ahead, possibly resulting in a change of ownership, as previously reported. Under fire from investors such as Blackwells Capital, which issued a detailed 65-page report on the company’s ...
FIBO 2022 holds on to April event in Cologne
The organizers of FIBO are committed to a return to normality in 2022. After a two-year absence, the global fitness show is to return as a physical show on April 7-10 in Cologne, Germany, with” the best possible health and safety protection for all attendees,” Koelnmesse says. One day before ...
Are Amazon and Nike interested in Peloton?
We recently reported that an activist investor in Peloton had called on the board to fire the CEO and explore a sale of the company, whose share price had fallen dramatically due to declining demand for its connected fitness solutions. Now Peloton’s share price has risen by just over a ...
