In the end it all is centered around the consumers. These are the persons the brands want to attract, the comapanies want to make money with. Delve into the latest consumer trends and get to know the latest market statistics.
The second volume of Eugenio Di Maria’s major reference work exploring global sporting goods and outdoor industry developments has been published.
The second volume of Eugenio Di Maria’s major reference work exploring global sporting goods and outdoor industry developments has been published.
Ironman has released new survey results that highlight areas of opportunity for the sport of triathlon.
Like many others, the Swiss market for sports has had trouble sustaining growth since the pandemic. SGI Europe has gotten hold of Peter Bruggmann, CEO of ASMAS, the Swiss sports retail association, to obtain details on how the Swiss market developed in full-year 2024.
FESI’s Michael Nendwich on AI, virtual try-ons and why tourism is a key growth driver for Europe’s sporting goods industry.
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
It’s no secret that brands love running clubs for brand activation. Here’s how to join the fun.
Eco-conscious consumers are reshaping the sports and outdoor industry. Discover the latest trends and strategies to stay ahead in our special series.
>> Find out moreExplore key insights from the 2024–25 China Sports Footwear Ecomm Report, including platform shifts, premiumisation trends, and brand strategies from Nike, Anta and Hoka One.
Global consumption continues to rise, but the pace is slowing. According to World Data Lab’s latest World Consumer Outlook 2025 (WCO#7), presented on May 15 alongside insights from a panel of chief economists, spending patterns are shifting regionally, demographically, and structurally.
April 2 is the day the US will introduce “reciprocal” tariffs on allies and adversaries alike.
The Hanes for Good program is celebrating its 15th year of helping the homeless.
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.