In the end it all is centered around the consumers. These are the persons the brands want to attract, the comapanies want to make money with. Delve into the latest consumer trends and get to know the latest market statistics.
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
Over the past 24 years, the sporting goods chains Intersport and Decathlon have become the leading retailers of clothing in France, overtaking hypermarkets, which used to control a combined 20 percent of the clothing market in 2000, according to the study Référenseigne Fashion carried out by Kantar, a group of ...
A study by VTB, Russia’s second-largest state-owned bank, showed that in the first quarter of 2024, Russians spent Rub 42 billion (€438 million) on health and sports-related costs, 21 percent up from the previous year.
The global golf equipment market size is projected to grow at a compound annual growth rate (CAGR) of nearly 3 percent during the 2024-2028 forecast period, according to a new report by research and advisory firm Technavio. The golf equipment market encompasses a wide range of products, including golf clubs, ...
Surfing has traditionally shunned helmets, but rising concerns about head trauma are changing attitudes in the sport. At this year’s Lexus Pipe Pro, an increasing number of Championship Tour surfers wore helmets, recognizing the risks posed by dense crowds and dangerous breaks over shallow reefs. While helmets remain optional at ...
The retail landscape, deeply transformed by the Covid-19 pandemic, is demonstrating resilience and a symbiotic relationship between physical stores and online sales. Despite the surge in digital shopping during the pandemic’s peak, recent data indicates that brick-and-mortar stores remain essential for driving growth in the retail sector.
China’s athleisure market is booming. By 2024, its set to surge to $82.2 billion, according to insights from Retail in Asia.
According to the UK Surfing and Health 2024 Report, released on International Surfing Day (June 15) by the University of Bristol in partnership with The Wave, there is a positive correlation between surfing and better self-reported physical and mental well-being. Those who reported better physical and mental health were also ...
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
See how 2023’s fashion choices are being reshaped by Gen Z and Millennials’ unique sustainability values.
The latest German Customer Loyalty Ranking 2024 by market research company YouGov in collaboration with the Handelsblatt newspaper reveals the rising stars of the year in terms of customer loyalty across 33 categories. Sport 2000 came out on top in the overall ranking with an increase of 12.8 percentage points ...
2023 was a year of ups and downs. Despite facing challenges, WFSGI and McKinsey’s new Sporting Goods Report argue that it’s not all headwinds.