Consumer
In the end it all is centered around the consumers. These are the persons the brands want to attract, the comapanies want to make money with. Delve into the latest consumer trends and get to know the latest market statistics.
Latest consumer story
Russian sporting goods market growth slows down
In 2024, the sporting goods market is largely driven by growth in sales in the SUP board segment, where the demand spiked by 176 percent during the first seven months of the year, Check Index estimated.
Tennis racquets market to post 9% CAGR by 2029
North America stands as the dominant region, while the amateur segment is witnessing substantial growth globally.
Russian sporting goods market growth slows down
In 2024, the sporting goods market is largely driven by growth in sales in the SUP board segment, where the demand spiked by 176 percent during the first seven months of the year, Check Index estimated.
Global yoga accessories market to post 7% CAGR by 2028
The success of health and fitness clubs and the health benefits of yoga are driving growth.
Most Gen Z Italians plan to combine study and sporting activity, says new research
The study was carried out by Skuola.net in partnership with Cisalfa Sport
Are helmets about to be normal gear for every surfer?
Surfing has traditionally shunned helmets, but rising concerns about head trauma are changing attitudes in the sport. At this year’s Lexus Pipe Pro, an increasing number of Championship Tour surfers wore helmets, recognizing the risks posed by dense crowds and dangerous breaks over shallow reefs. While helmets remain optional at ...
Retail resilience: physical stores prove crucial for driving growth in digital era
The retail landscape, deeply transformed by the Covid-19 pandemic, is demonstrating resilience and a symbiotic relationship between physical stores and online sales. Despite the surge in digital shopping during the pandemic’s peak, recent data indicates that brick-and-mortar stores remain essential for driving growth in the retail sector.
Is your brand ready for the sustainable consumer?
Eco-conscious consumers are reshaping the sports and outdoor industry. Discover the latest trends and strategies to stay ahead in our special series.
>> Find out more
The New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
From Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
Trailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
Brand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
Head is the number one tennis racquet choice in Europe
Data shows that in seven out of eight key European countries, Head racquets are the first choice of players H1 2024.
Market Analysis: The sports equipment market 2023
Our annual summary compares the 2023 and 2022 global revenue and market-share development of 39 companies and provides a breakdown by sector.
Intelligence, analysis and advice for the global sporting goods industry.
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