Consumer

In the end it all is centered around the consumers. These are the persons the brands want to attract, the comapanies want to make money with. Delve into the latest consumer trends and get to know the latest market statistics.

Latest consumer story

Vol 1 2 out now

Sporting Goods Industry Dynamics’s second volume now released

13 June 2025By

The second volume of Eugenio Di Maria’s major reference work exploring global sporting goods and outdoor industry developments has been published.

daily

Sign-up to SGI's Daily Newsletter

The most important global sporting goods news and analysis delivered to your inbox every day at 9.00 am.

Is your brand ready for the sustainable consumer?

Eco-conscious consumers are reshaping the sports and outdoor industry. Discover the latest trends and strategies to stay ahead in our special series.

>> Find out more