Puma relocating UK HQ to Manchester
The new UK head office is due to open this summer.
VF confirms 400 more layoffs
VF Corp. has confirmed that 400 more employees will lose their jobs; the layoffs will take place throughout the Americas, Europe, and Asia regions.
Moody’s lowers Under Armour’s rating
Moody’s expected a turnaround strategy to boost UA’s operating margin and earnings in 2026.
Arc’teryx Equipment launches standalone Footwear Business Unit
The goal is to accelerate the brand’s presence in the high-performance mountain footwear category.
Capri to sell Versace to Prada
“The acquisition of Versace is adding a new dimension that is different and complementary,” says Andrea Guerra, Prada Group’s CEO.
Db expands North American presence with new partnership
Waypoint Outdoor brings extensive expertise in scaling Db across the US.
Fitness company Gymshark: From online pure-play to omnichannel success
This is how Ben Francis became a billionaire with a niche brand.
Decathlon partners with AI-powered fitness app Freeletics
The partnership combines the respective expertise in equipment and AI-generated coaching to offer an ultra-personalized coaching experience.
Tariff turmoil: How the sports and outdoor industries in the US are bracing for impact
From Salomon to Snowsports Industries America (SIA): Here’s how the US industry feels about Trump’s tariffs.
J.Lindeberg opens five-story store in Seoul
Seoul’s trendy Gangnam district will soon get company from the Swedish sports fashion brand.
