Red Bull helps introduce speed padel
The premier country is, of course, Spain.
European Week of Sport aims to get kids moving
With thousands of activities all around Europe, the EU wants to inspire its young population to move more.
A new edition for Italy’s Festival dello Sport in Trento
A sports festival with stars and sporting activities for all, set in the beautiful city of Trento, surrounded by mountains, just south of the Dolomites, which claims to be Italy’s sportiest province.
Fifa opens up shop in Miami
The football organization is to prepare for the World Cup 2026.
Agassi to kick off Indian pickleball league
The trendy raquet game is growing in India and one of the key persons in this is a tennis icon.
WFSGI extends uniform support and “Road to Paris” to Paralympics 2024
While ”Road to Paris” aims to enhance the visibility of Paralympic athletes, the Uniform Support Program provides critical assistance to NPCs that need support in securing competition-compliant uniforms.
X Games Japan returns to Chiba in September
After a successful debut in 2022, X Games Japan is back on Sept. 20-22.
Decathlon leverages Paris 2024 partnership for sales growth and increased brand presence
Decathlon’s partnership with the Olympics increased sales, brand awareness and community engagement – and resulted in six medals.
Proposed bill would enable US to withhold its WADA dues
A Chinese drug test is at issue.
How to turn sports passion into movement
The sports world must confront reality: there is very limited data that suggests major sporting events significantly boost long-term sports participation.
World stages for pickleball
Pickleball League Asia, backed by The Times Group, has launched international rankings, tours and championships for pickleball. Led by Ashish and Aditya Khanna from Delhi, it aims to unify the sport globally, with significant involvement from US entities like USA Pickleball and the APP Tour.
NFL’s Sony deal to bury some football tradition
Are computers to replace the chain gang?
GlassFloor to make EuroLeague debut
The OAKA Arena in Athens will be the first EuroLeague basketball venue to regularly host games on the futuristic flooring.
IOC and WFSGI continue to support underprivileged NOCs with apparel
The Uniform Support Program was first introduced at the Rio 2016 Games to address the needs of NOCs struggling to provide their athletes with appropriate competition attire and was renewed for Paris 2024.
Paris 2024: A powerful symbiosis of openings, product launches, cultural events, mishaps and scandals
By the time the 2024 Summer Olympic Games officially opened in Paris last week, the mega-event had already cast a shadow. For weeks, the events, store openings and product launches of a wide range of players had followed one another like pearls on a string.
Invictus Games return to the UK
The host city of the Invictus Games 2027, an international multi-sport event created in 2014 by Prince Harry, the Duke of Sussex, will be Birmingham.
Joma will be visible at Paris 2024
Joma is supplying the kit for about 15 percent of the athletes competing in this summer’s Olympic Games.
IOC goes virtual for Paris 2024
The IOC and Visa have set up a metaverse called Olympic World on Roblox to engage with young spectators during the Summer Games in Paris.
Harnessing major sports events for social and economic growth
We provide you a data-driven perspective on how major sporting events can transform cities and communities.
ATP introduces fitness-tracking for players
Players on the ATP Tour and ATP Challenger Tour have, since July 15, enjoyed the ATP’s permission to wear certain wearables in competition. This apparent redundancy refers, of course, to fitness trackers, specifically the devices made by StatSports and Catapult.