Adidas signs first high school women’s player
In the search for the next superstar, brands are signing sponsorship deals with even younger talent. Adidas has partnered with a 16-year-old highschool hooper for the first time.
Kästle partners with Olympic champion Anna Veith
The Austrian ski brand is partnering with the decorated Olympian to inspire young people to take up skiing and develop innovative alpine products.
Cristiano Ronaldo, YouTuber
The football star has expands his presence on social media.
Gullit joins Skechers as ambassador
The former Netherlands national team captain will feature in Skechers’ Hands Free Slip-ins and other campaigns.
IOC and WFSGI continue to support underprivileged NOCs with apparel
The Uniform Support Program was first introduced at the Rio 2016 Games to address the needs of NOCs struggling to provide their athletes with appropriate competition attire and was renewed for Paris 2024.
Skechers signs LA Sparks forward Rickea Jackson
The WNBA’s first-round draft pick joins Team Skechers and will play with the brand’s SKX Nexus basketball shoes.
The Nike Athlete House in Paris
Nike supports its Olympic athletes with a special retreat for preparing, celebrating, resting and recovering.
New Balance and WNBA sign partnership deal
New Balance and the Women’s National Basketball Association signed a multi-year agreement
Skechers signs beach volley pros Benesh and Partain ahead of Olympics
Skechers has contracted American beach volleyball pros Andy Benesh and Miles Partain, who will be competing for a medal at the Paris 2024 Games this summer, to wear the brand’s performance apparel and headwear.
Sportsshoes.com and Adidas announces a three-year sponsorship deal
Adidas and Sportsshoes.com have announced a joint three-year sponsorship deal with the British Milers’ Club (BMC), the UK’s largest athletics club.
