Skechers in new basketball partnership
University of Southern California forward Kiki Iriafen is the latest addition to Skechers’ expanding roster.
PSG’s Hakimi to join Under Armour
Achraf Hakimi joins Under Armour’s expanding list of talented young football athletes across EMEA.
Skechers signs its first Italian player
Harry Kane, Anthony Elanga, and others are joined by AS Roma’s Niccolò Pisilli on the roster.
Skechers signs another football pro
Skechers is still building its footy team.
On adds four new athletes to its roster
The Swiss brand picked four young talents from Italy and Finland.
Decathlon in partnership with Antoine Griezmann – switches from Puma to Kipsta
Kipsta, Decathlon’s own brand, continues to sign football deals. World champion Antoine Griezmann has now officially signed with Decathlon to wear Kipsta boots.
Asics signs top trail runner
ASICS has added Tom Evans, one of the world’s top trail runners, to its growing roster of elite athletes.
STIGA Sports partners with top padel player
From the end of 2025 and for at least three years, Swedish Douglas Rutgersson will swing with the Cybershape padel racquet of STIGA.
Decathlon’s Kiprun signs Jimmy Gressier
The professional runner, who has won two gold medals in U23 World champions, is leaving Nike.
Salomon continues with Trail legend
Salomon has renewed its relationship with ultra marathon legend Courtney Dauwalter.
