Craft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
Nemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
Arena CEO Peter Graschi: “I am sure that swimming is becoming more and more popular”
We spoke to Peter Graschi about the importance of major sporting events, what this means for the marketing, his predictions for the future of swimming and his plans for sustainability.
How Kevin Ross wants to increase Under Armour’s influence in Europe
Under Armour’s Senior Vice President and EMEA Managing Director talks about regional adaptions and the role of sportswear.
Pentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
Maria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
Empowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
Ulrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
Puma CEO Arne Freundt: “Puma is the challenger in sports and sports culture”
Puma is facing a crucial year in a difficult market environment. Sharpening the brand profile and raising consumer awareness in two difficult markets is key for the brand in 2024.
Steve Evers: “We want to grow with a capital G”
Intersport International, the global sporting goods retailer, concluded the year 2023 with retail sales totaling EUR 13.7 billion.
