Technology
Analysis and advice on how technology (a.o. AI, Blockchain, Metaverse, NFT, Web3, Artificial Intelligence, VR/AR, Software, Retail technology, Logistic/Supply Chain technology) is disrupting the sporting goods industry and creating new opportunities. This contains technologies that affect the sport itself but also the business.
Start-up can sniff out fakes with AI
Osmo is giving AI a sense of smell.
New partnership promotes transparency in tracing plastics recycling
A recycling advisory firm and blockchain platform are enhancing transparency and accountability in plastic recycling with a credible data system.
GoPro to reduce workforce by 26%
The reduction is part of an updated restructuring plan, GoPro has announced.
Bauer Hockey teams up with Atobi
After partnerships with clients like Nike, Asics and Intersport, Danish company Atobi has partnered with hockey brand Bauer to boost wholesale business and strengthen the Bauer community.
Patrice Evra launches new app for amateur football players
The new app, called PLAYER, is designed to help young footballers take control of their career
Meta introduces Orion augmented reality glasses
Orion is the company’s first true AR glasses that combine the digital and physical worlds for seamless, real-time interaction with rich virtual content.
Must read
Digital Payments and e-wallets: An overview about PayPal and co
PayPal appears to be far and away the West’s top provider of e-wallets. How did this come about, who are the competitors and what is the situation in other parts of the world?
Intelligence, analysis and advice for the global sporting goods industry.
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