Technology
Analysis and advice on how technology (a.o. AI, Blockchain, Metaverse, NFT, Web3, Artificial Intelligence, VR/AR, Software, Retail technology, Logistic/Supply Chain technology) is disrupting the sporting goods industry and creating new opportunities. This contains technologies that affect the sport itself but also the business.
Strava and Apple Fitness+ start to collaborate
Two of the biggest companies in tech and fitness join together for the first time.
Deltatre appoints new Head of Sports for the Americas
Broadcast and streaming company Deltatre has appointed Charlie Mitchell as Head of Sports for the Americas, reinforcing its commitment to the U.S. sports market.
New Italian HQ in Milan for Garmin
The building meets high standards of sustainability.
Adidas releases its first physical shoe out the metaverse
A version of the Ultraboost 5 has roots in an app that gamifies exercise.
Must read
Digital Payments and e-wallets: An overview about PayPal and co
PayPal appears to be far and away the West’s top provider of e-wallets. How did this come about, who are the competitors and what is the situation in other parts of the world?
Intelligence, analysis and advice for the global sporting goods industry.
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