Analysis and advice on how technology (a.o. AI, Blockchain, Metaverse, NFT, Web3, Artificial Intelligence, VR/AR, Software, Retail technology, Logistic/Supply Chain technology) is disrupting the sporting goods industry and creating new opportunities. This contains technologies that affect the sport itself but also the business.
3 July 2025By Mattias Björklund
Rheon has already collaborated with brands like Adidas, Rapha, Macron and many others who have chosen to use Rheon materials and technology in sports equipment.
17 June 2025By Mattias Björklund
Walmart to expand drone delivery to five more cities in the US, which makes it possible to get basketballs and yoga clothes literally from the sky.
12 June 2025By Susa Schreiner
FESI’s Michael Nendwich on AI, virtual try-ons and why tourism is a key growth driver for Europe’s sporting goods industry.
4 June 2025By Mattias Björklund
Decathlon has expanded its video service to include 10 additional product categories, following a period of conclusive testing in its e-bike category.
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PayPal appears to be far and away the West’s top provider of e-wallets. How did this come about, who are the competitors and what is the situation in other parts of the world?
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